[{"_1":2,"_465":-5,"_466":-5},"loaderData",{"_3":4,"_71":72,"_75":76},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_48":49,"_13":50,"_51":52,"_63":64,"_65":66,"_67":68},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_28":29},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/26416826","name","Benrus","description","Discover BENRUS men’s watches — Swiss automatic, self-winding, sapphire crystal, Super-LumiNova. Built for precision, legibility, and lasting style.","primaryDomain",{"_23":24},"url","https://www.benrus.com","brand",{"_27":-5},"logo","menu",{"_15":30,"_31":32},"gid://shopify/Menu/21939814442","items",[33],{"_15":34,"_35":-5,"_36":37,"_38":39,"_40":41,"_23":42,"_31":43},"gid://shopify/MenuItem/437199798333","resourceId","tags",[],"title","GOODS","type","HTTP","https://www.benrus.com#",[44],{"_15":45,"_35":-5,"_36":46,"_38":47,"_40":41,"_23":42},"gid://shopify/MenuItem/437199831101",[],"ACCESSORIES ","publicStoreDomain","benrus-merchandise.myshopify.com",["P",50],"consent",{"_53":54,"_55":56,"_57":58,"_59":60,"_61":62},"checkoutDomain","www.benrus.com","storefrontAccessToken","f364da2a3029f7ac89b123a814290d0f","withPrivacyBanner",true,"country","US","language","EN","gtmContainerId","G-1N07XSTKR9","facebookPixelId","638640046857182","selectedLocale",{"_61":62,"_59":60,"_69":70},"currency","USD","routes/($locale)",{"_73":74},"locale","en-us","routes/($locale).journal._index",{"_77":78,"_437":438,"_440":441},"blog",{"_38":79,"_80":81,"_82":83},"In the Press","handle","press","articles",{"_84":85,"_429":430},"nodes",[86,111,126,140,155,170,185,197,212,227,242,254,268,283,298,310,322,334,349,361,373,388,402,414],{"_15":87,"_38":88,"_80":89,"_90":91,"_92":93,"_94":95,"_36":96,"_98":99,"_107":108,"_77":110},"gid://shopify/Article/562116165693","Men's Journal","mens-journal-1","contentHtml","

This ’60s Dive Watch Just Got a 21st-Century Upgrade

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Men’s Journal Featured BENRUS:

The legendary ’60s Benrus Ultra-Deep is back, updated for the 21st century. Keeping its classic twin-crown Supercompressor design, the watch now offers 200m water resistance, a Swiss automatic movement, and modern durability—all in a sleek 36.5mm stainless steel case. With a vintage-inspired black dial, luminous cathedral hands, and a 60-minute internal rotating bezel, it’s ready for any underwater adventure. Comes with a stainless steel Jubilee-style bracelet and a versatile blue NATO strap.

Read the full article from Men's Journal here

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Benrus #3061 BU

A Smart Transformation

Mainspring Watch highlights the Benrus #3061 BU, a modern, urban reinterpretation of the iconic DTU-2A/P field watch. Born from the 1962 U.S. Government MIL-W-3818B specification, the DTU is described as “the quintessential discreet, legible, and robust utilitarian timekeeping device,” and the #3061 BU translates that legacy into a contemporary, polished package.

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The #3061 BU preserves the spirit of the original while updating it for modern wearers. The 39.5 mm case is slightly larger than the original 34 mm DTU, making it a “statement piece but one which is averagely weighted on the wrist.” Design updates include a fully polished case, applied Arabic numerals with metallic surrounds, faceted hour and minute hands, and a red arrow tip on the seconds hand, all contributing to a modernized, elegant aesthetic.

As the review notes, “the #3061 BU isn’t just a more elegant version of the DTU, but an actual new design,” blending historical inspiration with contemporary style. The watch is powered by a Swiss ETA 2892 automatic movement with a 42-hour power reserve, housed behind a sapphire caseback, and features a screw-down crown, 100-meter water resistance, a double-domed sapphire crystal with anti-reflective coating, and BGW9 lume on the hands and markers.

$\"\"$

Mainspring concludes that the #3061 BU is “as well-built and spec’ed out as the [DTU-2A/P], but larger and more polished, so more contemporary and better suited… for the modern enthusiast’s wrist.” Priced at $1,895, it offers a thoughtful evolution of a classic military watch for collectors and daily wear alike.

Read the full review from Mainspring Watch here

Photos credits: Vincent Deschamps

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A 1960s Military Field Watch Gets a Polished-Up Reinterpretation Ideal for Daily Wear

A vertical brushed dial makes all the difference.

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Gear Patrol highlights the Benrus DTU Shield, a modern reinterpretation of the iconic 1960s military field watch first issued to U.S. servicemen during and after the Vietnam War. Recognized as a cornerstone of military field watch design, the DTU established the classic layout with a triangle-and-dash outer track, large hour numerals, a small military-time inner scale, and syringe-style hands with an arrow seconds hand.

The DTU Shield updates the original with a vertically brushed metallic silver dial for enhanced versatility and modern wearability, while retaining the traditional field watch design. Hour markers and hands feature faded yellow Old Radium Super-LumiNova for excellent legibility, and the 38 mm sandblasted stainless-steel case ensures durability and comfort.

$\"\"$

Powered by the Swiss ETA 2892 automatic movement with a 42-hour power reserve, the watch combines precision and reliability. A screw-down crown and 100 m water resistance make it suitable for daily wear and outdoor adventures, while the monobloc caseback bears the Benrus logo with understated engraving. A khaki fabric strap with soft leather lining completes the functional, mission-ready aesthetic.

Released on Veterans Day 2025, the DTU Shield honours the collection’s military heritage while offering a refined, go-anywhere design for collectors and enthusiasts, priced at $1,595.

Read the full article from Gear Patrol here

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\n Introducing The Benrus Type 2 Mil Spec Re-Edition

Monochrome's article about the Benrus Type 2 Mil Spec Re-Edition explores the revival of a classic military field watch originally designed in 1972 for elite U.S. Navy SEALs and Underwater Demolition Teams.

$\"\"$

First produced alongside the Type 1 Mil Spec, the new Type 2 maintains the same rugged specifications but features a more detailed dial with Arabic numerals and a 24-hour inner scale. Its matte black finish ensures optimal legibility, while Super-LumiNova provides excellent visibility at night.

The sandblasted stainless steel case, smaller than the 1970s original, measures 39.5mm and includes a screw-down crown guard, 365-metre water resistance, and a sapphire crystal with anti-reflective coating. Inside, the watch is powered by the reliable ETA 2892 automatic movement, offering a 42-hour power reserve.

Read the full article from Monochrome here.

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BENRUS and the Art of Telling Courage

Passion Horlogère’s article “BENRUS and the art of telling courage” (October 15, 2025) explores the brand’s bold new chapter in contemporary communication. After reviving its iconic models, BENRUS now celebrates its legacy through a powerful digital campaign built around its historic motto: “For the Brave. By the Brave.”

The campaign pays tribute to over a century of courage — from the Lazrus brothers’ American dream to sports legends and military heroes who wore BENRUS watches. Using artificial intelligence as a creative tool, the brand reimagines these defining moments, blending heritage and innovation in emotionally charged short films that highlight the timeless value of bravery.

$\"\"$

Created in collaboration with London agency HMS16, the campaign turns BENRUS’s story into a modern manifesto, reminding audiences that its watches are more than timepieces — they are symbols of determination and spirit.

Read the full article from Passion Horlogère here

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We are excited to be featured in the Financial Times’ new article “Is your watch fighting fit? The military-style field watch is back. Nick Foulkes wants a piece of the action.”

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With a focus on our DTU-2A/P, here’s what the article mentions:

\"That said, some of today’s field watches recreate the soldierly styling in forensic detail. When Benrus restarted production of a watch worn by US soldiers in Vietnam, it was important that its appearance remained as close as possible to the original. “Reissuing our military watches isn’t about nostalgia, it’s about stewardship,” says Darius Solomon, senior vice-president of operations at Benrus. “The DTU‑2A/P wasn’t a style exercise but a response to the US Defence Department’s MIL‑W‑3818B specification. Our 2025 reissue stays faithful to those original specs and details because you can’t cherry‑pick heritage, and when you go back to the original 34mm size, hands, dial details, you discover how perfectly balanced the design was.”

Read the full article here

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BENRUS: America on your wrist

Passion Horlogère’s article “BENRUS, America on your wrist” (October 14, 2025) retraces the extraordinary journey of a brand that shaped American watchmaking history. Founded in Manhattan in 1921 by the Lazrus brothers, BENRUS blends the boldness of American pioneers with the precision of Swiss craftsmanship.

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From Babe Ruth to Steve McQueen, from aviation heroes to Navy SEALs, BENRUS watches have accompanied icons across generations. Known for democratizing fine watchmaking and creating timeless designs — from Art Deco models to military chronographs like the DTU-2A/P and Type 1 and 2 — the brand has always stayed true to its spirit of innovation and courage.

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In 2025, BENRUS celebrates its comeback with faithful reissues of its legendary pieces, bridging heritage and modernity under its historic motto: “For the Brave. By the Brave.”

Read the full article from Passion Horlogère here

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\nBENRUS LAUNCHES NEW DIGITAL AI CAMPAIGN\n

“FOR THE BRAVE, BY THE BRAVE”

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A Campaign Born of Grit, Courage, and Innovation

Since 1921, BENRUS has embodied bravery, grit, and the relentless pursuit of greatness. Its watches have never been for the ordinary, they’re made for those who take risks, break boundaries, and redefine what’s possible.

Today, that legacy continues with the launch of a new digital AI-powered campaign: “For the Brave, by the Brave.”

Rooted in courage, resilience, and bold innovation, BENRUS continues to craft timepieces for those who challenge the status quo and dare to go further. This campaign brings that spirit to life through a series of emotionally charged short films designed to stir a sense of timeless bravery and nostalgic purpose. BENRUS watches have never been just about function, they’re tools of defiance. Symbols for those who refuse to settle. Who understand that time is not only measured in minutes, but in moments of greatness.

In its inaugural film, BENRUS highlights defining messages of courage and ambition, two values deeply connected to its legacy:

From its early ties to sporting legends in the 1920s
To the founder’s immigrant journey and the pursuit of the American dream
To its long-standing presence in the military field, trusted by those on the front lines

Quotes reflecting the DNA and spirit of the BENRUS brand, taken from the campaign film :

“Because you carry the hopes of others.”
“Because you're not afraid to take the first step.”
“Because you see the challenge, not the obstacle.”
“True courage takes many forms and finds reward in many ways.”

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Why AI?

In a bold nod to its heritage of innovation, BENRUS has chosen to harness the power of artificial intelligence as a creative tool. AI helps reimagine these historic moments blending past and present into compelling visual narratives. Just as BENRUS timepieces fuse Manhattan grit with Swiss precision, this campaign fuses traditional storytelling with modern technology.

The choice is clear: just as courage demands action, modern storytelling demands the tools of today. AI isn’t just a medium it’s a bridge that ensures these stories endure and inspire.

A Creative Partnership with HMS16

This ambitious campaign was brought to life in collaboration with HMS16, an independent creative agency based in London known for their storytelling expertise and deep understanding of the watch industry.

« We create and produce brand ideas that can be brought to life across all consumer channels. We make production budgets go further but never compromise on quality. It’s amazing what can be achieved when everyone is working in true partnership. »
HMS16, independent creative agency

Together, BENRUS and HMS16 have created more than a campaign. They’ve built a modern tribute to the spirit of bravery itself.

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For the Brave, By the Brave

The campaign’s motto, « For the Brave, by the Brave », pulses through every scene from historic moments to everyday victories. It’s a reminder that bravery is timeless whether on the battlefield, in the skies, or in the quiet challenges of daily life. BENRUS stands unbreakable, unshakable, and ready for anything. More than a watch, it is a symbol of resilience and determination. This campaign is not only a celebration of its legacy, it’s a call to action: to dream, to dare, and to lead.

BENRUS has always been for the brave. It always will be.

Discover the full campaign here

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A History and Guide to Benrus

Windup Watch Shop has featured Benrus in their in-depth article A History and Guide to Benrus.

$\"The$

The piece traces Benrus’ journey from its beginnings with the Lazarus brothers in New York City, through its growth during WWII thanks to Swiss movement production, to its position as one of America’s leading watchmakers in the 1950s. It highlights pivotal moments such as the attempted Hamilton acquisition, the creation of iconic military models like the DTU-2A/P, and the brand’s continued legacy through shifting eras of American watchmaking.

A thoughtful look at Benrus’ heritage, innovation, and enduring influence.

Read the full article from Windup Watch Shop here

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Hourstriker recently reviewed our BENRUS TYPE 1 M1, highlighting both its heritage and modern updates.

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The article traces BENRUS’ history, from supplying military watches during WWII and Vietnam to creating iconic civilian models like the Sky Chief. After surviving the quartz crisis and making a comeback in 2025, BENRUS has relaunched its classics with upgraded Swiss ETA movements, superior water resistance, and modern lume.

The reviewer praised the TYPE 1 M1 for its striking champagne sunray dial, bold BENRUS branding, and sturdy NATO strap. Special attention was given to the ETA 2892 movement with a custom skeletonised rotor, visible through the sapphire display back — a rare feature for military-inspired watches that still delivers 200m water resistance.

Finally, the solid build, precise bezel, and overall rugged feel make the TYPE 1 M1 equally at home in the field or in everyday life.

Read the full review here

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Buying Guide: Retro Revival – 6 Watches That Bring Back Designs of the Past

Monochrome highlights Benrus in its feature on retro revival watches, praising the DTU-2A/P for its authentic military heritage and faithful design. Founded in New York in 1921 and relaunched in 2017, Benrus continues to revive its historic pieces with precision and respect for their origins. The article describes the DTU-2A/P as a compact 34mm field watch, identical to the original model from the early 1960s, featuring a leather Bund-style strap with a removable patch and an additional green NATO strap. Powered by the ETA 2761 automatic movement, the DTU-2A/P combines practicality, history, and vintage charm, offered at CHF 892 excluding VAT.

$\"\"$

Read the full article from Monochrome here

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The Best Military Watches Add a Rugged Edge to Your Regular Civvies

GQ includes Benrus among the best military watches of 2025, celebrating the DTU for its authentic heritage and timeless design. Originally issued to the U.S. military in 1964, the Benrus DTU was worn by countless soldiers during the Vietnam War and the civilian version, the 3061 BU, famously appeared on Steve McQueen’s wrist in Bullitt. The article highlights how the DTU embodies the rugged yet refined spirit of military timepieces — reliable, durable, and effortlessly stylish. Positioned alongside other top tactical watches, the Benrus DTU stands out as a true icon that brings vintage military character to modern wardrobes.

$\"\"$

Read the full article from GQ here

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This Iconic Yet Little-Known Military Watch Is Back to Delight Purists

Masculin.com highlights the revival of Benrus and its legendary military watch, the Type 1. Officially relaunched in early 2025, Benrus has won over both vintage watch enthusiasts and younger audiences with designs that balance heritage and modern style. The article explains that the new Type 1 M1 reinterprets the 1970s model originally designed for U.S. Special Forces — a discreet, durable, and logo-free timepiece built for extreme conditions.

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The updated version maintains this spirit while embracing a contemporary look, featuring a sunburst champagne dial, oversized Super-LumiNova BW G9 hands and indices, and a satin-finished 316L stainless steel case with polished bevels. With a 41.5mm diameter, 200m water resistance, and a ceramic bezel, the Type 1 M1 combines robustness and refinement. Now proudly bearing the BENRUS logo, it marks the confident return of a historic American watchmaker with a Swiss heart and a timeless military soul.

$\"\"$

Read the full article from Masculin.com here

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Benrus Debut Type 1 M1 Blending Mil-Spec Design with Modern Luxury

In a recent feature, Oracle Time explores the newly released Benrus Type 1 M1, a modern reinterpretation of the brand’s legendary 1970s Type 1 MIL-SPEC military diver. While it retains the structural DNA of a true mil-spec watch—with its 41.5mm case, 200m water resistance, and ETA 2892 automatic movement—the Type 1 M1 introduces a softer, more luxurious twist designed for everyday civilian wear.

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Unlike its all-business predecessor, the Type 1 M1 features a polished satin-brushed case and a striking champagne sunray dial, replacing the utilitarian blacks and greens of the original. It also includes a Benrus logo and a sapphire exhibition caseback, further signalling its shift from combat tool to refined, lifestyle timepiece. The champagne fabric strap ties the look together, offering a balance between rugged NATO functionality and laid-back elegance.

Oracle Time notes that while the M1 dials down the military intensity, it still honours Benrus’s tool-watch roots. With a price of CHF 1,758 (approx. £1,630), it’s a versatile and thoughtfully updated piece aimed at collectors who appreciate vintage heritage with a contemporary edge.

Read the full article here

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The BENRUS DTU-2A/P Field Watch

In a recent article, Monochrome takes a close look at the Benrus DTU-2A/P, a compact military reissue that honours the brand’s deep history. Founded in 1921 in New York City, Benrus became one of the best-known American watchmakers of the mid-20th century, producing over a million watches per year by the 1950s and counting clients like JFK, Babe Ruth, and Charles Lindbergh among its wearers.

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Originally designed for U.S. soldiers during the Vietnam War, the DTU-2A/P was the first watch to meet the upgraded MIL-W-3818B military specifications in 1962. The 2025 reissue keeps the same spirit alive with a 34mm sandblasted steel case, a sterile matte black dial, and a solid caseback engraved with military markings. While faithful in design, the watch features modern upgrades like a double-domed sapphire crystal and improved 100m water resistance.

Inside, it’s powered by the Swiss ETA 2671 automatic movement, known for its compact size and reliability—perfect for a case that stays true to vintage proportions. The dial is clean, highly legible, and free of branding, with Super-LumiNova adding visibility and a subtle nod to the past.

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Monochrome praises the DTU-2A/P for being an authentic field tool with historical credibility and timeless military style. While its size may not be for everyone, those drawn to heritage, simplicity, and purpose-built design will find it a compelling piece—especially at CHF 892 (excl. VAT).

Read the full article here

","A traditional, compact field watch pulled from the revived watchmaker’s archives really highlights its American military roots.","2025-07-29T11:51:19Z",[],{"_15":306,"_101":-5,"_23":307,"_103":151,"_105":152},"gid://shopify/ArticleImage/114608865341","https://cdn.shopify.com/s/files/1/2641/6826/articles/logo-monochrome-watches-2_4d838269-48ec-4681-9f37-ee7ff636072a.svg?v=1761045774",{"_17":109},{"_80":81},{"_15":311,"_38":142,"_80":312,"_90":313,"_92":314,"_94":315,"_36":316,"_98":317,"_107":320,"_77":321},"gid://shopify/Article/561535156285","monochrome","

\nThe 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool
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Monochrome’s latest article revisits the rich heritage of Benrus, one of the few American watch brands with deep military and aviation roots. From its beginnings in 1921 New York, Benrus earned a solid reputation for practical, rugged timepieces—famously worn by pilots, soldiers, and even CIA operatives.

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The piece walks us through Benrus’s golden years, spotlighting iconic models like the Sky Chief chronograph and its military-issued Type I and Type II dive watches, built to U.S. MIL-W-50717 specs. After years of silence following the Quartz Crisis, Benrus is making a strong comeback with the 2025 Type 1 MilSpec 39.5mm, a modern yet faithful reissue of its legendary tool watch.

This updated model features a more compact 39.5mm sandblasted steel case, AR-coated sapphire crystal, and a Super-LumiNova dial that stays true to its functional, military-grade design. Powered by the Swiss ETA 2892movement, the watch offers 365m of water resistance and arrives ready for action on a robust rubber strap.

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Monochrome’s review celebrates how this new release successfully blends modern reliability with authentic military character, honouring the original’s no-frills, mission-ready appeal.

Read the full article here

","The new Type 1 is more compact, with upgrades that make it feel fresh without losing its origins.","2025-07-29T11:45:22Z",[],{"_15":318,"_101":-5,"_23":319,"_103":151,"_105":152},"gid://shopify/ArticleImage/113420927037","https://cdn.shopify.com/s/files/1/2641/6826/articles/logo-monochrome-watches-2_2d1619a2-bfd8-47fc-93f9-690eb8039de5.svg?v=1753789569",{"_17":109},{"_80":81},{"_15":323,"_38":128,"_80":324,"_90":325,"_92":326,"_94":327,"_36":328,"_98":329,"_107":332,"_77":333},"gid://shopify/Article/562102927421","gear-patrol-5","

\nThis Compact, Affordable Field Watch Is Faithful to Its U.S. Military Roots
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Gear Patrol highlights how Benrus has revived its iconic field watches, focusing on the DTU-2A/P as a faithful recreation of its Vietnam-era military model. The article notes that the watch preserves its original 34mm sandblasted steel case, unsigned dial, and historically inspired straps, including a leather Bund strap and a green nylon NATO strap.

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Gear Patrol emphasizes the watch’s practicality and historical accuracy, while also pointing out the upgrade to the Swiss ETA 2671 automatic movement, offering a 38-hour power reserve. Priced at $990, the DTU-2A/P is praised for delivering an authentic military field watch experience to collectors and enthusiasts today.

Read the full article from Gear Patrol here

","This Compact, Affordable Field Watch Is Faithful to Its U.S. Military Roots. Bund strap optional.","2025-07-25T12:21:00Z",[],{"_15":330,"_101":-5,"_23":331,"_103":137,"_105":137},"gid://shopify/ArticleImage/114944147517","https://cdn.shopify.com/s/files/1/2641/6826/articles/gear-patrol-logo-png_seeklogo-508294_db3e9979-c47c-4664-ae6a-1530ca9d9e4e.png?v=1763040093",{"_17":109},{"_80":81},{"_15":335,"_38":336,"_80":337,"_90":338,"_92":339,"_94":340,"_36":341,"_98":342,"_107":347,"_77":348},"gid://shopify/Article/562102861885","Le Nouveau Réveil","le-nouveau-reveil","

Benrus DTU-2A/P: The Legendary Military Watch That Made History

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**BENRUS has been featured in Le Nouveau Réveil for its legendary military watch, the DTU-2A/P.**\n

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The Benrus DTU-2A/P, introduced in 1964 for the U.S. Armed Forces, is celebrated for its robustness, precision, and timeless design. Its 34mm brushed stainless steel case, screw-down crown, and 100-meter water resistance make it suitable for extreme conditions, while Bund leather and NATO straps provide comfort and durability. The matte black dial with Super-LumiNova hands and indices ensures excellent readability in all lighting, complemented by a scratch-resistant, anti-reflective sapphire crystal. Powered by the Swiss ETA 2671 automatic movement, the watch delivers reliable performance even in the toughest environments. Priced at $990 with a two-year warranty, the DTU-2A/P remains a coveted timepiece for collectors and military watch enthusiasts.

Read the full article from Le Nouveau Réveil here

","Benrus DTU-2A/P: The Legendary Military Watch That Made History","2025-07-24T12:13:00Z",[],{"_15":343,"_101":-5,"_23":344,"_103":345,"_105":346},"gid://shopify/ArticleImage/114944114749","https://cdn.shopify.com/s/files/1/2641/6826/articles/Screenshot_2025-11-13_at_14.12.13.png?v=1763039642",1008,172,{"_17":109},{"_80":81},{"_15":350,"_38":128,"_80":351,"_90":352,"_92":353,"_94":354,"_36":355,"_98":356,"_107":359,"_77":360},"gid://shopify/Article/562092245053","gear-patrol-4","

19 New Watches You Missed from Casio, Citizen, TAG Heuer and More

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Benrus has been featured in Gear Patrol’s roundup of notable new watches, highlighting the Type 1 M1. This updated version of the iconic military watch transforms the original purpose-built tool into a more elevated timepiece, combining heritage with contemporary refinements.

The Type 1 M1 features a ceramic bezel insert, a brushed and polished case, and a champagne dial with the Benrus logo, among other upgrades. These changes enhance both style and functionality, making the watch versatile for everyday wear while staying true to its military roots.

Read the full article from Gear Patrol here

","Keep time with high horology’s most exciting releases","2025-07-12T12:36:00Z",[],{"_15":357,"_101":-5,"_23":358,"_103":137,"_105":137},"gid://shopify/ArticleImage/114918096957","https://cdn.shopify.com/s/files/1/2641/6826/articles/gear-patrol-logo-png_seeklogo-508294.png?v=1762954623",{"_17":109},{"_80":81},{"_15":362,"_38":128,"_80":363,"_90":364,"_92":365,"_94":366,"_36":367,"_98":368,"_107":371,"_77":372},"gid://shopify/Article/562092048445","gear-patrol-3","

Why This New Version of a Legendary American Military Tool Watch Could Prove Controversial

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The watch that Special Forces relied on in Vietnam has entered a new era.

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Benrus has been featured in Gear Patrol for its iconic Type 1 military watch, originally issued to U.S. Special Forces during the Vietnam War. The article highlights the brand’s evolution under new ownership, focusing on the Type 1 M1, a modern reinterpretation of the classic MIL-SPEC watch. The updated model features a larger 41.5mm case, a mix of brushed and polished finishes, a champagne dial with the Benrus logo, a ceramic dive bezel, and a double-domed sapphire crystal, elevating the original tool watch into a versatile, luxury-ready timepiece.

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While purists may debate these changes, the Type 1 M1 opens Benrus to a wider audience, appealing to those who want a more contemporary, stylish watch with heritage roots. At the same time, the original Type 1 Mil-Spec remains available for enthusiasts who prefer the traditional military design.

Read the full article from Gear Patrol here

","Why This New Version of a Legendary American Military Tool Watch Could Prove Controversial","2025-07-11T12:29:00Z",[],{"_15":369,"_101":-5,"_23":370,"_103":137,"_105":137},"gid://shopify/ArticleImage/114918064189","https://cdn.shopify.com/s/files/1/2641/6826/articles/gear-patrol-logo-png_seeklogo-508294_052da151-cf4e-4ef3-9a96-99603ba34f13.png?v=1762954318",{"_17":109},{"_80":81},{"_15":374,"_38":375,"_80":376,"_90":377,"_92":378,"_94":379,"_36":380,"_98":381,"_107":386,"_77":387},"gid://shopify/Article/562091917373","Forbes Romania","forbes-romania","

Beauty and Innovation in Challenging Times

We’re excited to share that Benrus has been featured in Forbes Romania!

Founded in 1921 in Manhattan by Romanian-born Lazrus brothers, Benrus quickly made its mark on the watch industry, gaining the support of icons like Babe Ruth, Charles Lindbergh, and Steve McQueen. The brand was a pioneer in innovation and marketing, and in 1927 made history by appointing Alice Christian as CEO, selling over a million watches per year.

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This year, Benrus is making a strong comeback with the support of Romanian partner Ion Schiau, reintroducing some of its most celebrated models. Highlights include the DTU-2A/P, a 1964 military watch reissued in 2025 with a modern automatic movement, the Type I and Type II worn by U.S. Navy SEALs and Army Rangers, and the Benrus #3061, a reissue of the watch worn by Steve McQueen in Bullitt.

Read the full feature in Forbes Romania

","Beauty and Innovation in Challenging Times","2025-06-20T12:20:00Z",[],{"_15":382,"_101":-5,"_23":383,"_103":384,"_105":385},"gid://shopify/ArticleImage/114917834813","https://cdn.shopify.com/s/files/1/2641/6826/articles/Forbes-Romania-Logo-Negru.png?v=1762953724",678,170,{"_17":109},{"_80":81},{"_15":389,"_38":390,"_80":391,"_90":392,"_92":393,"_94":394,"_36":395,"_98":396,"_107":400,"_77":401},"gid://shopify/Article/560785653821","THE COOLECTOR","the-coolector-1","

We’re glad to be featured in The Coolector, where the article highlights the 3061 GT as a standout release marking a bold new chapter for Benrus.

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Rooted in our historic New York City origins, the 3061 GT is celebrated for its strong connection to Bullitt and the enduring cool of Steve McQueen. The article praises the watch’s thoughtful design — from the Highland Green textured dial inspired by the Mustang GT Fastback, to subtle nods like the orange seconds hand and our first-ever California dial.

With its 39.5mm stainless steel case, Swiss ETA 2892 automatic movement, and cinematic details throughout, the 3061 GT is positioned as a field watch reimagined for life in the fast lane.

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Read the full article and discover the beautiful shots they’ve taken here

","The Fast Lane: Exploring the BENRUS 3061 GT Watch","2025-06-17T13:21:07Z",[],{"_15":397,"_101":-5,"_23":398,"_103":399,"_105":399},"gid://shopify/ArticleImage/114334203965","https://cdn.shopify.com/s/files/1/2641/6826/articles/TC1_b7bcc7f4-14c4-4155-a192-c6885bc802ba.png?v=1759327878",190,{"_17":109},{"_80":81},{"_15":403,"_38":270,"_80":404,"_90":405,"_92":406,"_94":407,"_36":408,"_98":409,"_107":412,"_77":413},"gid://shopify/Article/560785621053","masculin-com","

We’re thrilled to see the Benrus #3061 GT featured on Masculin.com, where it’s described as \"a statement\" and a \"true tribute to the legendary film Bullitt and Steve McQueen’s iconic Mustang.\" The article highlights the thoughtful design choices, like the Highland Green dial, which \"evokes the legendary car chase through San Francisco’s hills,\" and the bold orange seconds hand, inspired by the Mustang's speedometer.

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With its 39.5mm case and reliable Swiss ETA 2892 movement, the 3061 GT is praised for blending \"vintage charm with modern precision\" — a stunning piece that stands out in both design and craftsmanship.

Read the full article here

","This watch is the ultimate tribute to the film Bullitt and the Ford Mustang","2025-06-17T13:10:24Z",[],{"_15":410,"_101":-5,"_23":411,"_103":279,"_105":280},"gid://shopify/ArticleImage/112779952189","https://cdn.shopify.com/s/files/1/2641/6826/articles/LOGO-GENERIQUE.png?v=1750165830",{"_17":109},{"_80":81},{"_15":415,"_38":416,"_80":417,"_90":418,"_92":419,"_94":420,"_36":421,"_98":422,"_107":427,"_77":428},"gid://shopify/Article/560785555517","The Calibrated Wrist","the-calibrated-wrist","

Benrus DTU-2A/P 34mm Featured on The Calibrated Wrist

We’re proud to share that The Calibrated Wrist has featured an article from Mainspring Watch Magazine highlighting the BENRUS DTU-2A/P.

Described as “more than being a declaration of horological freedom,” the DTU-2A/P is praised as “a little gem of historical military timekeeping, recreated by a brand that has legitimacy in the field.”

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The reviewer adds:
“I believe that this BENRUS DTU-2A/P is the best spec’ed 34mm field watch currently in existence, and at the very least, the only one that can claim a legitimate heritage.”

They also emphasise the importance of preserving the original proportions:
“This type of dial design doesn’t need to be—and shouldn’t be—made larger as it is perfectly legible in a 34mm case.”

A glowing review that celebrates authenticity, craftsmanship, and heritage.

Read the full article here

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This ’60s Dive Watch Just Got a 21st-Century Upgrade

Benrus #3061 BU

A Smart Transformation

A 1960s Military Field Watch Gets a Polished-Up Reinterpretation Ideal for Daily Wear

\n Introducing The Benrus Type 2 Mil Spec Re-Edition

BENRUS and the Art of Telling Courage

BENRUS: America on your wrist

\nBENRUS LAUNCHES NEW DIGITAL AI CAMPAIGN\n

“FOR THE BRAVE, BY THE BRAVE”

A Campaign Born of Grit, Courage, and Innovation

Since 1921, BENRUS has embodied bravery, grit, and the relentless pursuit of greatness. Its watches have never been for the ordinary, they’re made for those who take risks, break boundaries, and redefine what’s possible.

Today, that legacy continues with the launch of a new digital AI-powered campaign: “For the Brave, by the Brave.”

A History and Guide to Benrus

Buying Guide: Retro Revival – 6 Watches That Bring Back Designs of the Past

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This Iconic Yet Little-Known Military Watch Is Back to Delight Purists

Benrus Debut Type 1 M1 Blending Mil-Spec Design with Modern Luxury

The BENRUS DTU-2A/P Field Watch

\nThe 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool\n

\nThis Compact, Affordable Field Watch Is Faithful to Its U.S. Military Roots\n

Benrus DTU-2A/P: The Legendary Military Watch That Made History

\nBENRUS has been featured in Le Nouveau Réveil for its legendary military watch, the DTU-2A/P.\n

19 New Watches You Missed from Casio, Citizen, TAG Heuer and More

Why This New Version of a Legendary American Military Tool Watch Could Prove Controversial

Beauty and Innovation in Challenging Times

\nThe 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool
\n

\nThis Compact, Affordable Field Watch Is Faithful to Its U.S. Military Roots
\n

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**BENRUS has been featured in Le Nouveau Réveil for its legendary military watch, the DTU-2A/P.**\n

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