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\n Introducing The Benrus Type 2 Mil Spec Re-Edition

Monochrome's article about the Benrus Type 2 Mil Spec Re-Edition explores the revival of a classic military field watch originally designed in 1972 for elite U.S. Navy SEALs and Underwater Demolition Teams.

$\"\"$

First produced alongside the Type 1 Mil Spec, the new Type 2 maintains the same rugged specifications but features a more detailed dial with Arabic numerals and a 24-hour inner scale. Its matte black finish ensures optimal legibility, while Super-LumiNova provides excellent visibility at night.

The sandblasted stainless steel case, smaller than the 1970s original, measures 39.5mm and includes a screw-down crown guard, 365-metre water resistance, and a sapphire crystal with anti-reflective coating. Inside, the watch is powered by the reliable ETA 2892 automatic movement, offering a 42-hour power reserve.

Read the full article from Monochrome here.

","excerpt","A field watch first developed in 1972 for elite military units sits alongside the Type 1 with demanding specs for the toughest conditions.","publishedAt","2025-10-21T11:21:37Z",[97],"highlights","image",{"_15":100,"_101":-5,"_23":102,"_103":104,"_105":106},"gid://shopify/ArticleImage/114608898109","altText","https://cdn.shopify.com/s/files/1/2641/6826/articles/logo-monochrome-watches-2_040ea3da-f1f3-4ca7-9f2d-2e21726724ab.svg?v=1761045843","width",520,"height",56,"author",{"_17":109},"Victoria Moro",{"_80":81},{"_15":112,"_38":113,"_80":114,"_90":115,"_92":116,"_94":117,"_36":118,"_98":119,"_107":124,"_77":125},"gid://shopify/Article/562001739837","Passion Horlogère","passion-horlogere-1","

BENRUS and the Art of Telling Courage

Passion Horlogère’s article “BENRUS and the art of telling courage” (October 15, 2025) explores the brand’s bold new chapter in contemporary communication. After reviving its iconic models, BENRUS now celebrates its legacy through a powerful digital campaign built around its historic motto: “For the Brave. By the Brave.”

The campaign pays tribute to over a century of courage — from the Lazrus brothers’ American dream to sports legends and military heroes who wore BENRUS watches. Using artificial intelligence as a creative tool, the brand reimagines these defining moments, blending heritage and innovation in emotionally charged short films that highlight the timeless value of bravery.

$\"\"$

Created in collaboration with London agency HMS16, the campaign turns BENRUS’s story into a modern manifesto, reminding audiences that its watches are more than timepieces — they are symbols of determination and spirit.

Read the full article from Passion Horlogère here

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We are excited to be featured in the Financial Times’ new article “Is your watch fighting fit? The military-style field watch is back. Nick Foulkes wants a piece of the action.”

$\"\"$

With a focus on our DTU-2A/P, here’s what the article mentions:

\"That said, some of today’s field watches recreate the soldierly styling in forensic detail. When Benrus restarted production of a watch worn by US soldiers in Vietnam, it was important that its appearance remained as close as possible to the original. “Reissuing our military watches isn’t about nostalgia, it’s about stewardship,” says Darius Solomon, senior vice-president of operations at Benrus. “The DTU‑2A/P wasn’t a style exercise but a response to the US Defence Department’s MIL‑W‑3818B specification. Our 2025 reissue stays faithful to those original specs and details because you can’t cherry‑pick heritage, and when you go back to the original 34mm size, hands, dial details, you discover how perfectly balanced the design was.”

Read the full article here

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Benrus Featured in The New York Times: A Vintage American Watchmaker Returns

Benrus is proud to be featured in The New York Times, highlighting our bold return to the world stage with a reintroduction rooted in legacy, resilience, and innovation.

$\"\"$

Founded in 1921 in Manhattan, Benrus rose to become one of America's most iconic watchmakers, producing around a million watches per year by the 1960s. Our timepieces were worn by historical figures including President John F. Kennedy, Steve McQueen, and Charles Lindbergh, and were trusted by the U.S. military.

Now, after a multimillion-dollar investment and years of dedicated work, Benrus is back with a collection that bridges heritage and modern craftsmanship. Unveiled at the Time to Watch exhibition in Geneva, the new lineup includes:

\n
Model 3061, inspired by the watch Steve McQueen wore in Bullitt (1968)
\n
\n
DTU-2A/P, a 34mm military reissue based on a 1962 Vietnam War-era piece
\n
\n
Type 1 and Type 2, originally worn by Navy SEALs and Army Rangers, now water-resistant to 360 meters
\n

While we embrace Swiss production—opening a facility in La Chaux-de-Fonds this year—Benrus proudly keeps its headquarters in the Hippodrome Building on Sixth Avenue, where it all began more than a century ago.

\"It’s history repeating itself,\" says Chairman Michael Sweeney. \"Benrus was always a top American brand. Now it’s the only one still U.S.-owned.\"

With prices ranging from $964 to $2,000, our goal is to fill the growing demand for accessible, midrange Swiss Made mechanical watches from a brand with real heritage.

Read the full feature in The New York Times: A Vintage U.S. Watchmaker Returns

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Benrus Reintroduce Type 2 Mil Spec to Modern Collection

In Oracle Time’s article, the Benrus Type 2 Mil Spec is celebrated as America’s iconic military watch, originally designed in 1972 for the elite of the elite, including US Navy SEALs and Underwater Demolition Teams. The 2025 reissue preserves this legendary military heritage while blending field watch and dive watch functionality, making it equally capable on land and underwater.

$\"\"$

The watch embodies pure utilitarian design: a high-contrast black dial, oversized Super-LumiNova Arabic numerals, a 24-hour inner scale, and large lumed hands ensure maximum clarity in all conditions, while the double-domed anti-reflective sapphire crystal minimizes reflections. Its bi-directional bezel supports both military coordination and dive timing, emphasizing versatility for professional operations.

Powered by a modern ETA 2892 automatic movement with a 42-hour power reserve, the Type 2 Mil Spec balances heritage and contemporary performance. Affordable yet robust, it is a purely functional, historically rooted watchfor collectors and enthusiasts who value authenticity, clarity, and military reliability.

Read the full article from Oracle Time here

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The Benrus Type 2 Mil-Spec Re-Edition 2025: A Continuous Legacy Of Elite Field And Dive Watch Performance

In Horobox’s article, a leading Turkish media outlet, the Benrus Type 2 Mil-Spec Re-Edition 2025 is celebrated as a modern revival of a legendary American military watch. Originally designed in the 1970s for elite units like the U.S. Navy SEALs and Underwater Demolition Teams, the Type 2 combined field-watch utility with professional dive watch resilience.

$\"\"$

The 2025 re-edition preserves this military heritage while incorporating modern Swiss engineering. Key features include a 39.5 mm sandblasted stainless steel case with asymmetrical crown protection, 365 meters water resistance, double-domed sapphire crystal with anti-reflective coating, and a unidirectional rotating bezel. The matte black dial with large Arabic numerals, a 24-hour inner scale, and Super-LumiNova BGW9 ensures legibility in all conditions.

Powered by the Swiss ETA 2892 automatic movement, it offers 42 hours of power reserve, precise hacking seconds, and robust reliability for demanding operations. The re-edition captures the authentic spirit, military legacy, and rugged engineering of its predecessor, appealing to both collectors and enthusiasts seeking a functional, historically rooted timepiece.

Read the full article from Horobox here

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BENRUS TYPE 2 MIL SPEC - BUILT FOR OPERATIONS, REBORN FOR TODAY

Europa Star’s article highlights the return of a true military legend — the Benrus Type 2 MIL SPEC. Originally introduced in 1972 for U.S. military special operations, this watch was engineered to meet the strict MIL-W-50717 specification, ensuring absolute reliability under the most demanding conditions. Trusted by Navy SEALs, Underwater Demolition Teams, and other elite units, the Type 2 quickly earned its reputation as one of the most robust and dependable timepieces of its era.

Now, over fifty years later, Benrus proudly revives this icon with a modern reinterpretation for 2025. The new Type 2 MIL SPEC remains faithful to the spirit of the original while integrating modern Swiss craftsmanship and upgraded materials. It features a 39.5 mm sandblasted 316L stainless steel case, a Swiss ETA 2892 automatic movement, and an impressive 36.5 ATM (1200 ft) water resistance — making it as ready for underwater missions as it is for everyday wear.

$\"\"$

Every detail reinforces its mission-ready DNA: a double-domed sapphire crystal with dual anti-reflective coating for optimal clarity, BW G9 Super-LumiNova for legibility in all conditions, and a bi-directional rotating bezel designed for timing operations with precision. The sandblasted caseback proudly bears the MIL SPEC engraving, a testament to its authentic military heritage.

With this reissue, Benrus not only pays homage to its storied past but also bridges history and innovation — reviving a battle-proven classic for a new generation of professionals, collectors, and adventurers.

Read the full article from Europa Star here

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BENRUS: America on your wrist

Passion Horlogère’s article “BENRUS, America on your wrist” (October 14, 2025) retraces the extraordinary journey of a brand that shaped American watchmaking history. Founded in Manhattan in 1921 by the Lazrus brothers, BENRUS blends the boldness of American pioneers with the precision of Swiss craftsmanship.

$\"\"$

From Babe Ruth to Steve McQueen, from aviation heroes to Navy SEALs, BENRUS watches have accompanied icons across generations. Known for democratizing fine watchmaking and creating timeless designs — from Art Deco models to military chronographs like the DTU-2A/P and Type 1 and 2 — the brand has always stayed true to its spirit of innovation and courage.

$\"\"$

In 2025, BENRUS celebrates its comeback with faithful reissues of its legendary pieces, bridging heritage and modernity under its historic motto: “For the Brave. By the Brave.”

Read the full article from Passion Horlogère here

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\nBENRUS LAUNCHES NEW DIGITAL AI CAMPAIGN\n

“FOR THE BRAVE, BY THE BRAVE”

$\"\"$

A Campaign Born of Grit, Courage, and Innovation

Since 1921, BENRUS has embodied bravery, grit, and the relentless pursuit of greatness. Its watches have never been for the ordinary, they’re made for those who take risks, break boundaries, and redefine what’s possible.

Today, that legacy continues with the launch of a new digital AI-powered campaign: “For the Brave, by the Brave.”

Rooted in courage, resilience, and bold innovation, BENRUS continues to craft timepieces for those who challenge the status quo and dare to go further. This campaign brings that spirit to life through a series of emotionally charged short films designed to stir a sense of timeless bravery and nostalgic purpose. BENRUS watches have never been just about function, they’re tools of defiance. Symbols for those who refuse to settle. Who understand that time is not only measured in minutes, but in moments of greatness.

In its inaugural film, BENRUS highlights defining messages of courage and ambition, two values deeply connected to its legacy:

From its early ties to sporting legends in the 1920s
To the founder’s immigrant journey and the pursuit of the American dream
To its long-standing presence in the military field, trusted by those on the front lines

Quotes reflecting the DNA and spirit of the BENRUS brand, taken from the campaign film :

“Because you carry the hopes of others.”
“Because you're not afraid to take the first step.”
“Because you see the challenge, not the obstacle.”
“True courage takes many forms and finds reward in many ways.”

$\"\"$

Why AI?

In a bold nod to its heritage of innovation, BENRUS has chosen to harness the power of artificial intelligence as a creative tool. AI helps reimagine these historic moments blending past and present into compelling visual narratives. Just as BENRUS timepieces fuse Manhattan grit with Swiss precision, this campaign fuses traditional storytelling with modern technology.

The choice is clear: just as courage demands action, modern storytelling demands the tools of today. AI isn’t just a medium it’s a bridge that ensures these stories endure and inspire.

A Creative Partnership with HMS16

This ambitious campaign was brought to life in collaboration with HMS16, an independent creative agency based in London known for their storytelling expertise and deep understanding of the watch industry.

« We create and produce brand ideas that can be brought to life across all consumer channels. We make production budgets go further but never compromise on quality. It’s amazing what can be achieved when everyone is working in true partnership. »
HMS16, independent creative agency

Together, BENRUS and HMS16 have created more than a campaign. They’ve built a modern tribute to the spirit of bravery itself.

$\"\"$

For the Brave, By the Brave

The campaign’s motto, « For the Brave, by the Brave », pulses through every scene from historic moments to everyday victories. It’s a reminder that bravery is timeless whether on the battlefield, in the skies, or in the quiet challenges of daily life. BENRUS stands unbreakable, unshakable, and ready for anything. More than a watch, it is a symbol of resilience and determination. This campaign is not only a celebration of its legacy, it’s a call to action: to dream, to dare, and to lead.

BENRUS has always been for the brave. It always will be.

Discover the full campaign here

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Hourstriker recently reviewed our BENRUS TYPE 1 M1, highlighting both its heritage and modern updates.

$\"\"$

The article traces BENRUS’ history, from supplying military watches during WWII and Vietnam to creating iconic civilian models like the Sky Chief. After surviving the quartz crisis and making a comeback in 2025, BENRUS has relaunched its classics with upgraded Swiss ETA movements, superior water resistance, and modern lume.

The reviewer praised the TYPE 1 M1 for its striking champagne sunray dial, bold BENRUS branding, and sturdy NATO strap. Special attention was given to the ETA 2892 movement with a custom skeletonised rotor, visible through the sapphire display back — a rare feature for military-inspired watches that still delivers 200m water resistance.

Finally, the solid build, precise bezel, and overall rugged feel make the TYPE 1 M1 equally at home in the field or in everyday life.

Read the full review here

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Benrus Debut Type 1 M1 Blending Mil-Spec Design with Modern Luxury

In a recent feature, Oracle Time explores the newly released Benrus Type 1 M1, a modern reinterpretation of the brand’s legendary 1970s Type 1 MIL-SPEC military diver. While it retains the structural DNA of a true mil-spec watch—with its 41.5mm case, 200m water resistance, and ETA 2892 automatic movement—the Type 1 M1 introduces a softer, more luxurious twist designed for everyday civilian wear.

$\"\"$

Unlike its all-business predecessor, the Type 1 M1 features a polished satin-brushed case and a striking champagne sunray dial, replacing the utilitarian blacks and greens of the original. It also includes a Benrus logo and a sapphire exhibition caseback, further signalling its shift from combat tool to refined, lifestyle timepiece. The champagne fabric strap ties the look together, offering a balance between rugged NATO functionality and laid-back elegance.

Oracle Time notes that while the M1 dials down the military intensity, it still honours Benrus’s tool-watch roots. With a price of CHF 1,758 (approx. £1,630), it’s a versatile and thoughtfully updated piece aimed at collectors who appreciate vintage heritage with a contemporary edge.

Read the full article here

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The BENRUS DTU-2A/P Field Watch

In a recent article, Monochrome takes a close look at the Benrus DTU-2A/P, a compact military reissue that honours the brand’s deep history. Founded in 1921 in New York City, Benrus became one of the best-known American watchmakers of the mid-20th century, producing over a million watches per year by the 1950s and counting clients like JFK, Babe Ruth, and Charles Lindbergh among its wearers.

$\"\"$

Originally designed for U.S. soldiers during the Vietnam War, the DTU-2A/P was the first watch to meet the upgraded MIL-W-3818B military specifications in 1962. The 2025 reissue keeps the same spirit alive with a 34mm sandblasted steel case, a sterile matte black dial, and a solid caseback engraved with military markings. While faithful in design, the watch features modern upgrades like a double-domed sapphire crystal and improved 100m water resistance.

Inside, it’s powered by the Swiss ETA 2671 automatic movement, known for its compact size and reliability—perfect for a case that stays true to vintage proportions. The dial is clean, highly legible, and free of branding, with Super-LumiNova adding visibility and a subtle nod to the past.

$\"\"$

Monochrome praises the DTU-2A/P for being an authentic field tool with historical credibility and timeless military style. While its size may not be for everyone, those drawn to heritage, simplicity, and purpose-built design will find it a compelling piece—especially at CHF 892 (excl. VAT).

Read the full article here

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\nThe 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool
\n

Monochrome’s latest article revisits the rich heritage of Benrus, one of the few American watch brands with deep military and aviation roots. From its beginnings in 1921 New York, Benrus earned a solid reputation for practical, rugged timepieces—famously worn by pilots, soldiers, and even CIA operatives.

$\"\"$

The piece walks us through Benrus’s golden years, spotlighting iconic models like the Sky Chief chronograph and its military-issued Type I and Type II dive watches, built to U.S. MIL-W-50717 specs. After years of silence following the Quartz Crisis, Benrus is making a strong comeback with the 2025 Type 1 MilSpec 39.5mm, a modern yet faithful reissue of its legendary tool watch.

This updated model features a more compact 39.5mm sandblasted steel case, AR-coated sapphire crystal, and a Super-LumiNova dial that stays true to its functional, military-grade design. Powered by the Swiss ETA 2892movement, the watch offers 365m of water resistance and arrives ready for action on a robust rubber strap.

$\"\"$

Monochrome’s review celebrates how this new release successfully blends modern reliability with authentic military character, honouring the original’s no-frills, mission-ready appeal.

Read the full article here

","The new Type 1 is more compact, with upgrades that make it feel fresh without losing its origins.","2025-07-29T11:45:22Z",[],{"_15":277,"_101":-5,"_23":278,"_103":104,"_105":106},"gid://shopify/ArticleImage/113420927037","https://cdn.shopify.com/s/files/1/2641/6826/articles/logo-monochrome-watches-2_2d1619a2-bfd8-47fc-93f9-690eb8039de5.svg?v=1753789569",{"_17":109},{"_80":81},{"_15":282,"_38":283,"_80":284,"_90":285,"_92":286,"_94":287,"_36":288,"_98":289,"_107":293,"_77":294},"gid://shopify/Article/560785653821","THE COOLECTOR","the-coolector-1","

We’re glad to be featured in The Coolector, where the article highlights the 3061 GT as a standout release marking a bold new chapter for Benrus.

$\"\"$

Rooted in our historic New York City origins, the 3061 GT is celebrated for its strong connection to Bullitt and the enduring cool of Steve McQueen. The article praises the watch’s thoughtful design — from the Highland Green textured dial inspired by the Mustang GT Fastback, to subtle nods like the orange seconds hand and our first-ever California dial.

With its 39.5mm stainless steel case, Swiss ETA 2892 automatic movement, and cinematic details throughout, the 3061 GT is positioned as a field watch reimagined for life in the fast lane.

$\"\"$

Read the full article and discover the beautiful shots they’ve taken here

","The Fast Lane: Exploring the BENRUS 3061 GT Watch","2025-06-17T13:21:07Z",[],{"_15":290,"_101":-5,"_23":291,"_103":292,"_105":292},"gid://shopify/ArticleImage/114334203965","https://cdn.shopify.com/s/files/1/2641/6826/articles/TC1_b7bcc7f4-14c4-4155-a192-c6885bc802ba.png?v=1759327878",190,{"_17":109},{"_80":81},{"_15":296,"_38":297,"_80":298,"_90":299,"_92":300,"_94":301,"_36":302,"_98":303,"_107":308,"_77":309},"gid://shopify/Article/560785621053","MASCULIN.COM","masculin-com","

We’re thrilled to see the Benrus #3061 GT featured on Masculin.com, where it’s described as \"a statement\" and a \"true tribute to the legendary film Bullitt and Steve McQueen’s iconic Mustang.\" The article highlights the thoughtful design choices, like the Highland Green dial, which \"evokes the legendary car chase through San Francisco’s hills,\" and the bold orange seconds hand, inspired by the Mustang's speedometer.

$\"The$

With its 39.5mm case and reliable Swiss ETA 2892 movement, the 3061 GT is praised for blending \"vintage charm with modern precision\" — a stunning piece that stands out in both design and craftsmanship.

Read the full article here

","This watch is the ultimate tribute to the film Bullitt and the Ford Mustang","2025-06-17T13:10:24Z",[],{"_15":304,"_101":-5,"_23":305,"_103":306,"_105":307},"gid://shopify/ArticleImage/112779952189","https://cdn.shopify.com/s/files/1/2641/6826/articles/LOGO-GENERIQUE.png?v=1750165830",541,238,{"_17":109},{"_80":81},{"_15":311,"_38":312,"_80":313,"_90":314,"_92":315,"_94":316,"_36":317,"_98":318,"_107":323,"_77":324},"gid://shopify/Article/560785555517","The Calibrated Wrist","the-calibrated-wrist","

Benrus DTU-2A/P 34mm Featured on The Calibrated Wrist

We’re proud to share that The Calibrated Wrist has featured an article from Mainspring Watch Magazine highlighting the BENRUS DTU-2A/P.

Described as “more than being a declaration of horological freedom,” the DTU-2A/P is praised as “a little gem of historical military timekeeping, recreated by a brand that has legitimacy in the field.”

$\"\"$

The reviewer adds:
“I believe that this BENRUS DTU-2A/P is the best spec’ed 34mm field watch currently in existence, and at the very least, the only one that can claim a legitimate heritage.”

They also emphasise the importance of preserving the original proportions:
“This type of dial design doesn’t need to be—and shouldn’t be—made larger as it is perfectly legible in a 34mm case.”

A glowing review that celebrates authenticity, craftsmanship, and heritage.

Read the full article here

","BENRUS DTU-2A/P","2025-06-17T13:03:33Z",[],{"_15":319,"_101":-5,"_23":320,"_103":321,"_105":322},"gid://shopify/ArticleImage/112778772541","https://cdn.shopify.com/s/files/1/2641/6826/articles/Screenshot_2025-06-17_at_15.02.41.png?v=1750165415",882,158,{"_17":109},{"_80":81},{"_15":326,"_38":327,"_80":328,"_90":329,"_92":330,"_94":331,"_36":332,"_98":333,"_107":338,"_77":339},"gid://shopify/Article/560785457213","A Blog to Watch","a-blog-to-watch-1","

We’re thrilled to see the new Benrus #3061 GT featured in A Blog to Watch Flyback's article. Described as “sportier than anything we’ve seen from the brand since its rebirth” and “appealing and attractive,” the 3061 GT blends heritage and modern design effortlessly.

With a slim 39.5mm case, reliable ETA 2892 movement, and a green California dial inspired by Steve McQueen’s Bullitt Mustang, this watch is a standout in our collection.

$\"CObra$

Read the full article here

","The Flyback: Omega gets lazy, Brew thins out, and Venezianco wows","2025-06-17T12:38:16Z",[],{"_15":334,"_101":-5,"_23":335,"_103":336,"_105":337},"gid://shopify/ArticleImage/112778117181","https://cdn.shopify.com/s/files/1/2641/6826/articles/Main-logo.png?v=1750163902",400,142,{"_17":109},{"_80":81},{"_15":341,"_38":342,"_80":343,"_90":344,"_92":345,"_94":346,"_36":347,"_98":348,"_107":353,"_77":354},"gid://shopify/Article/560785326141","Time Zone","time-zone","

\nFeatured in Time Zone, the article “BENRUS 3061 GT” explores the revival of a timepiece inspired by an iconic film, a legendary actor, and one of cinema’s greatest car chases.
\n

A notable new release in the watch world, the Benrus #3061 GT, made its debut at the Windup Watch Fair in San Francisco, signaling a significant moment for the brand. This timepiece is not merely an instrument for telling time; it is a carefully crafted homage to a legendary film, an iconic actor, and a historic automotive chase that captivated audiences. The watch aims to capture the spirit of Bullitt, the classic 1968 film starring Steve McQueen, and the visceral thrill of its famous San Francisco car chase. This new field watch seeks to merge a vintage aesthetic with the advancements of modern watchmaking.

$\"Cobra$

Read the full article here

","Benrus 3061 GT","2025-06-17T12:24:59Z",[],{"_15":349,"_101":-5,"_23":350,"_103":351,"_105":352},"gid://shopify/ArticleImage/112777723965","https://cdn.shopify.com/s/files/1/2641/6826/articles/Timezone_logo_3885ff35-cbb0-403c-8683-e64ae8fc486c.png?v=1750163106",976,172,{"_17":109},{"_80":81},{"_15":356,"_38":357,"_80":358,"_90":359,"_92":345,"_94":360,"_36":361,"_98":362,"_107":367,"_77":368},"gid://shopify/Article/560678273085","TIMEKEEPERS Club","timekeepers-club","

Benrus has been featured in Timekeepers Club with the article “BENRUS #3061 GT Watch,” highlighting the return of a legendary timepiece inspired by Steve McQueen’s iconic 1968 model.

Unveiled at the Windup Watch Fair in San Francisco, the new Benrus #3061 GT isn’t just a timepiece—it’s a cinematic tribute to speed, heritage, and the King of Cool himself. Channeling the raw energy of Bullitt and the legendary car chase through the streets of San Francisco, this brand-new edition field watch fuses classic style with contemporary performance.

A Cinematic Homage Cast in Steel

Inspired by the 1968 Benrus model worn by Steve McQueen, the #3061 GT tells its story through thoughtful details: the Highland Green dial echoes the Ford Mustang GT Fastback’s signature hue, while the textured surface hints at the city’s iconic grid. Its California dial—a first for the brand—introduces a fresh yet nostalgic design element with ton-sur-ton 24-hour numerals, bridging past and present. Even the second hand pays tribute, taking its shape from the speed indicator of the Mustang Fastback GT featured in the film, further anchoring the watch in its cinematic roots.

$\"\"$

Read the full article here

","2025-06-06T14:13:09Z",[],{"_15":363,"_101":-5,"_23":364,"_103":365,"_105":366},"gid://shopify/ArticleImage/112624631869","https://cdn.shopify.com/s/files/1/2641/6826/articles/timekeepers-club-logo.webp?v=1749219195",800,642,{"_17":109},{"_80":81},{"_15":370,"_38":371,"_80":372,"_90":373,"_92":374,"_94":375,"_36":376,"_98":377,"_107":381,"_77":382},"gid://shopify/Article/560678240317","Luxury Watch Works","luxury-watch-works","

Benrus has been featured in Luxury Watch Works with the article “BENRUS #3061 GT Watch,” celebrating the revival of a cinematic icon inspired by Steve McQueen’s legendary 1968 timepiece.

BENRUS #3061 GT MADE ITS DEBUT LAST WEEKEND IN SAN FRANCISCO

Unveiled at the Windup Watch Fair in San Francisco, the new BENRUS #3061 GT isn’t just a timepiece—it’s a cinematic tribute to speed, heritage, and the King of Cool himself. Channeling the raw energy of  Bullitt  and the legendary car chase through the streets of San Francisco, this brand-new edition field watch fuses classic style with contemporary performance.

$\"CObra$

Read the full article here

","Bullitt's spirit roars again","2025-06-06T14:00:16Z",[],{"_15":378,"_101":-5,"_23":379,"_103":380,"_105":380},"gid://shopify/ArticleImage/112624500797","https://cdn.shopify.com/s/files/1/2641/6826/articles/Luxury_Watch_Works_Logo.png?v=1749218423",1000,{"_17":109},{"_80":81},{"_15":384,"_38":231,"_80":385,"_90":386,"_92":387,"_94":388,"_36":389,"_98":390,"_107":393,"_77":394},"gid://shopify/Article/560678142013","hourstriker-1","

\n Featured in Hourstriker, the article “BENRUS 3061 GT: A Cinematic Legend Reborn” explores the revival of a timepiece inspired by an iconic film, a legendary actor, and one of cinema’s greatest car chases.
\n

$\"The$

\nRead the full article here

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\n Introducing The Benrus Type 2 Mil Spec Re-Edition

BENRUS and the Art of Telling Courage

Benrus Reintroduce Type 2 Mil Spec to Modern Collection

The Benrus Type 2 Mil-Spec Re-Edition 2025: A Continuous Legacy Of Elite Field And Dive Watch Performance

BENRUS TYPE 2 MIL SPEC - BUILT FOR OPERATIONS, REBORN FOR TODAY

BENRUS: America on your wrist

\nBENRUS LAUNCHES NEW DIGITAL AI CAMPAIGN\n

“FOR THE BRAVE, BY THE BRAVE”

A Campaign Born of Grit, Courage, and Innovation

Since 1921, BENRUS has embodied bravery, grit, and the relentless pursuit of greatness. Its watches have never been for the ordinary, they’re made for those who take risks, break boundaries, and redefine what’s possible.

Today, that legacy continues with the launch of a new digital AI-powered campaign: “For the Brave, by the Brave.”

Benrus Debut Type 1 M1 Blending Mil-Spec Design with Modern Luxury

The BENRUS DTU-2A/P Field Watch

\nThe 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool\n

\nThe 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool
\n

Journal

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