[{"_1":2,"_421":-5,"_422":-5},"loaderData",{"_3":4,"_71":72,"_75":76},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_48":49,"_13":50,"_51":52,"_63":64,"_65":66,"_67":68},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_28":29},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/26416826","name","Benrus","description","Discover BENRUS men’s watches — Swiss automatic, self-winding, sapphire crystal, Super-LumiNova. Built for precision, legibility, and lasting style.","primaryDomain",{"_23":24},"url","https://www.benrus.com","brand",{"_27":-5},"logo","menu",{"_15":30,"_31":32},"gid://shopify/Menu/21939814442","items",[33],{"_15":34,"_35":-5,"_36":37,"_38":39,"_40":41,"_23":42,"_31":43},"gid://shopify/MenuItem/437199798333","resourceId","tags",[],"title","GOODS","type","HTTP","https://www.benrus.com#",[44],{"_15":45,"_35":-5,"_36":46,"_38":47,"_40":41,"_23":42},"gid://shopify/MenuItem/437199831101",[],"ACCESSORIES ","publicStoreDomain","benrus-merchandise.myshopify.com",["P",50],"consent",{"_53":54,"_55":56,"_57":58,"_59":60,"_61":62},"checkoutDomain","www.benrus.com","storefrontAccessToken","f364da2a3029f7ac89b123a814290d0f","withPrivacyBanner",true,"country","US","language","EN","gtmContainerId","G-1N07XSTKR9","facebookPixelId","638640046857182","selectedLocale",{"_61":62,"_59":60,"_69":70},"currency","USD","routes/($locale)",{"_73":74},"locale","en-us","routes/($locale).journal._index",{"_77":78,"_393":394,"_396":397},"blog",{"_38":79,"_80":81,"_82":83},"In the Press","handle","press","articles",{"_84":85,"_385":386},"nodes",[86,111,126,141,156,173,188,203,217,232,247,261,274,288,300,314,328,342,356,370],{"_15":87,"_38":88,"_80":89,"_90":91,"_92":93,"_94":95,"_36":96,"_98":99,"_107":108,"_77":110},"gid://shopify/Article/560480616509","THE NEW YORK TIMES","the-new-york-times","contentHtml","

Benrus Featured in The New York Times: A Vintage American Watchmaker Returns

Benrus is proud to be featured in The New York Times, highlighting our bold return to the world stage with a reintroduction rooted in legacy, resilience, and innovation.

$\"\"$

Founded in 1921 in Manhattan, Benrus rose to become one of America's most iconic watchmakers, producing around a million watches per year by the 1960s. Our timepieces were worn by historical figures including President John F. Kennedy, Steve McQueen, and Charles Lindbergh, and were trusted by the U.S. military.

Now, after a multimillion-dollar investment and years of dedicated work, Benrus is back with a collection that bridges heritage and modern craftsmanship. Unveiled at the Time to Watch exhibition in Geneva, the new lineup includes:

\n
Model 3061, inspired by the watch Steve McQueen wore in Bullitt (1968)
\n
\n
DTU-2A/P, a 34mm military reissue based on a 1962 Vietnam War-era piece
\n
\n
Type 1 and Type 2, originally worn by Navy SEALs and Army Rangers, now water-resistant to 360 meters
\n

While we embrace Swiss production—opening a facility in La Chaux-de-Fonds this year—Benrus proudly keeps its headquarters in the Hippodrome Building on Sixth Avenue, where it all began more than a century ago.

\"It’s history repeating itself,\" says Chairman Michael Sweeney. \"Benrus was always a top American brand. Now it’s the only one still U.S.-owned.\"

With prices ranging from $964 to $2,000, our goal is to fill the growing demand for accessible, midrange Swiss Made mechanical watches from a brand with real heritage.

Read the full feature in The New York Times: A Vintage U.S. Watchmaker Returns

","excerpt","A Vintage U.S. Watchmaker Returns.","publishedAt","2025-04-07T20:20:05Z",[97],"highlights","image",{"_15":100,"_101":-5,"_23":102,"_103":104,"_105":106},"gid://shopify/ArticleImage/114334171197","altText","https://cdn.shopify.com/s/files/1/2641/6826/articles/the-new-york-times_6077cdf5-aae2-467b-8ad4-fc99cc7e957b.svg?v=1759327712","width",2500,"height",329,"author",{"_17":109},"Joevin Gracien",{"_80":81},{"_15":112,"_38":113,"_80":114,"_90":115,"_92":116,"_94":117,"_36":118,"_98":119,"_107":124,"_77":125},"gid://shopify/Article/560542580797","GQ Spain","gq-spain-10","

Benrus Returns with a Legendary Classic — Reimagined for 2025

Originally founded in New York in 1921 and once a trusted supplier to the U.S. military, BENRUS proudly returns in 2025 with a timepiece that bridges cinematic history and modern watchmaking.

Featured in GQ Spain article about \"10 green, beige, khaki, and similarly colored watches for your urban safari.\", this release is a contemporary take on the iconic watch worn by Steve McQueen in the 1968 film Bullitt — a nod to our legacy and enduring style.

$\"Cobra$

Specifications:
• Case Size: 38mm diameter, 10.70mm thickness
• Movement: Swiss automatic, approx. 42-hour power reserve
• Functions: Hours, minutes, seconds
• Price: 1,480 CHF (excluding VAT)

More than a reissue, this is a tribute to American design — reborn with Swiss precision.

Read the full article here

","10 green, beige, khaki, and similarly colored watches for your urban safari.","2025-04-30T13:51:58Z",[],{"_15":120,"_101":-5,"_23":121,"_103":122,"_105":123},"gid://shopify/ArticleImage/112155787325","https://cdn.shopify.com/s/files/1/2641/6826/articles/GQ_Spain_3395cb98-dc29-45cc-86f1-cd43681ad6b7.png?v=1746021511",820,433,{"_17":109},{"_80":81},{"_15":127,"_38":128,"_80":129,"_90":130,"_92":131,"_94":132,"_36":133,"_98":134,"_107":139,"_77":140},"gid://shopify/Article/560465477693","BUSINESS MONTRES","business-montres","

Benrus DTU-2A/P 2025: A Legacy of Excellence Recognized

Benrus continues to capture the spirit of adventure, history, and precision craftsmanship, as highlighted in a recent feature. The article explores how the brand, once worn by icons like Steve McQueen and John F. Kennedy, remains a symbol of resilience and style.

Founded in Manhattan in 1921, Benrus quickly became a household name in American watchmaking, known for its military-grade reliability and Swiss expertise. By the 1950s, the brand was producing over a million timepieces annually, solidifying its place among the most trusted names in horology.

Now, in 2025, Benrus is making a powerful comeback, reintroducing its most iconic mission-ready watches with modern updates. Designed for those who embrace action, Benrus timepieces are built for legibility, durability, and functionality, fitting seamlessly into both urban and outdoor settings. Whether for pilots, divers, athletes, or professionals, Benrus watches continue to embody adventure and ambition.

$\"Photo$

Staying true to its philosophy, \"For the Brave. By the Brave.,\" Benrus celebrates those who push boundaries and redefine possibilities. As Ion Schiau, one of the visionaries behind the brand’s revival, emphasizes, \"Benrus watches are made for the bold—those who take risks, dream big, and create moments of greatness.\"

Discover the full story and explore the legacy of Benrus in the latest feature.

Read the full article here

","Benrus DTU-2A/P 2025: A Legacy of Excellence Recognized","2025-03-30T13:01:51Z",[],{"_15":135,"_101":-5,"_23":136,"_103":137,"_105":138},"gid://shopify/ArticleImage/111731146813","https://cdn.shopify.com/s/files/1/2641/6826/articles/BusinessMontres_7948a4d4-8361-4ba6-9ac1-50138e65f21d.webp?v=1743339823",1496,146,{"_17":109},{"_80":81},{"_15":142,"_38":143,"_80":144,"_90":145,"_92":146,"_94":147,"_36":148,"_98":149,"_107":154,"_77":155},"gid://shopify/Article/560463675453","WATCHPRO","benrus-makes-a-comeback-with-inaugural-collection","

Benrus is making headlines with its latest collection, as featured in WatchPro. The iconic American watchmaker, known for its military-grade timepieces, is reviving its legacy with a series of reissues and modern adaptations.

Among the highlights is the DTU-2A/P 2025, a faithful reissue of the Vietnam-era field watch, maintaining its 34mm sandblasted stainless steel case, hacking ETA 2671 movement, and classic 12/24-hour dial. The Type 1 and Type 2 models also return, now featuring 39.5mm cases, upgraded 36 ATM water resistance, and refined ETA 2892 movements, staying true to their military origins.

$\"\"$

Looking ahead, Benrus is developing Project Type 3X, an advanced mission-ready watch crafted in collaboration with US Special Forces veterans.

With a new facility in La Chaux-de-Fonds and a team of industry veterans, Benrus is firmly positioning itself for the future.

","Benrus makes a comeback with inaugural collection.","2025-03-28T14:31:17Z",[],{"_15":150,"_101":-5,"_23":151,"_103":152,"_105":153},"gid://shopify/ArticleImage/114493161533","https://cdn.shopify.com/s/files/1/2641/6826/articles/watchpro_34ba28b0-fca5-41f1-bcf4-065e44736a86.svg?v=1760361255",551,91,{"_17":109},{"_80":81},{"_15":157,"_38":158,"_80":159,"_90":160,"_92":161,"_94":162,"_36":163,"_98":165,"_107":170,"_77":172},"gid://shopify/Article/559316435005","MENS & GEAR","mens-gear","

https://mensgear.net/benrus-type-i-c/

$\"\"$

","The Benrus Type I-C Is Built Tough Yet Still Looks Stylish.","2024-04-29T15:38:25Z",[164],"Online",{"_15":166,"_101":-5,"_23":167,"_103":168,"_105":169},"gid://shopify/ArticleImage/111657025597","https://cdn.shopify.com/s/files/1/2641/6826/articles/CleanShot_2025-03-20_at_14.55.58_2x_bfc3c0b3-533e-4e6a-9be3-f56d8ebad0ce.png?v=1742755035",104,90,{"_17":171},"Raoul Beltrame",{"_80":81},{"_15":174,"_38":175,"_80":176,"_90":177,"_92":178,"_94":179,"_36":180,"_98":181,"_107":186,"_77":187},"gid://shopify/Article/559316467773","THE COOLECTOR","the-coolector","

https://www.thecoolector.com/10-of-the-best-mens-watches-under-1000-from-the-windup-store/

$\"\"$

","The Benrus Series #3061 is powered by the Swiss-made Soprod P024 caliber ...","2024-04-09T16:00:00Z",[164],{"_15":182,"_101":-5,"_23":183,"_103":184,"_105":185},"gid://shopify/ArticleImage/111618228285","https://cdn.shopify.com/s/files/1/2641/6826/articles/CleanShot_2025-03-20_at_14.55.42_2x_9a1cfab0-9d18-4cf8-88f5-8bcd04400554.png?v=1742478996",218,212,{"_17":171},{"_80":81},{"_15":189,"_38":190,"_80":191,"_90":192,"_92":193,"_94":194,"_36":195,"_98":196,"_107":201,"_77":202},"gid://shopify/Article/559316533309","ACQUIRE","acquire-1","

https://www.acquiremag.com/style/benrus-type-i-c

$\"\"$

","April 4th, 2024","2024-04-04T16:00:00Z",[164],{"_15":197,"_101":-5,"_23":198,"_103":199,"_105":200},"gid://shopify/ArticleImage/108195414077","https://cdn.shopify.com/s/files/1/2641/6826/articles/screencapture-acquiremag-style-benrus-type-i-c-2024-04-29-11_43_37.jpg?v=1714405629",1200,1870,{"_17":171},{"_80":81},{"_15":204,"_38":205,"_80":206,"_90":207,"_92":208,"_94":209,"_36":210,"_98":211,"_107":215,"_77":216},"gid://shopify/Article/559316598845","TIMEZONE.COM","timezone-com-2","

https://forums.timezone.com/index.php?t=rview&goto=7768597&th=2472226

$\"\"$

","","2024-04-03T16:00:00Z",[164],{"_15":212,"_101":-5,"_23":213,"_103":199,"_105":214},"gid://shopify/ArticleImage/111618129981","https://cdn.shopify.com/s/files/1/2641/6826/articles/screencapture-forums-timezone-index-php-2024-04-29-11_48_46.jpg?v=1742478833",6960,{"_17":171},{"_80":81},{"_15":218,"_38":219,"_80":220,"_90":221,"_92":222,"_94":223,"_36":224,"_98":225,"_107":230,"_77":231},"gid://shopify/Article/558561755197","THE TIME BUM","the-time-bum","

https://www.thetimebum.com/2023/12/benrus-ultra-deep.html

$\"\"$

","December 28, 2023","2023-12-29T16:14:20Z",[164],{"_15":226,"_101":-5,"_23":227,"_103":228,"_105":229},"gid://shopify/ArticleImage/106482434109","https://cdn.shopify.com/s/files/1/2641/6826/articles/thetimebum-2023-12-benrus-ultra-deep-html-2023-12-29-11_09_59.jpg?v=1703866455",900,5364,{"_17":171},{"_80":81},{"_15":233,"_38":234,"_80":235,"_90":236,"_92":237,"_94":238,"_36":239,"_98":240,"_107":245,"_77":246},"gid://shopify/Article/558269759549","FRATELLOWATCHES.COM","fratellowatches-com-deep","

https://www.fratellowatches.com/the-1960s-fan-favorite-benrus-ultra-deep-returns/

$\"\"$

","September 25, 2023","2023-09-25T21:44:24Z",[164],{"_15":241,"_101":-5,"_23":242,"_103":243,"_105":244},"gid://shopify/ArticleImage/105111945277","https://cdn.shopify.com/s/files/1/2641/6826/articles/screencapture-fratellowatches-the-1960s-fan-favorite-benrus-ultra-deep-returns-2023-09-25-17_23_14.jpg?v=1695678265",800,5438,{"_17":171},{"_80":81},{"_15":248,"_38":249,"_80":250,"_90":251,"_92":252,"_94":253,"_36":254,"_98":255,"_107":259,"_77":260},"gid://shopify/Article/558266023997","HODINKEE","hodinkee","

https://www.hodinkee.com/articles/introducing-benrus-ultra-deep

$\"\"$

","September 23, 2023","2023-09-23T17:32:47Z",[164],{"_15":256,"_101":-5,"_23":257,"_103":243,"_105":258},"gid://shopify/ArticleImage/105110143037","https://cdn.shopify.com/s/files/1/2641/6826/articles/HODINKEE_ULTRADEP.jpg?v=1695490348",4594,{"_17":171},{"_80":81},{"_15":262,"_38":263,"_80":264,"_90":265,"_92":252,"_94":266,"_36":267,"_98":268,"_107":272,"_77":273},"gid://shopify/Article/558269923389","Hypebeast","hypebeast-1","

https://hypebeast.com/2023/9/benrus-ultra-deep-diver-watch-release-info

$\"\"$

","2023-09-23T15:30:00Z",[164],{"_15":269,"_101":-5,"_23":270,"_103":243,"_105":271},"gid://shopify/ArticleImage/105112305725","https://cdn.shopify.com/s/files/1/2641/6826/articles/screencapture-hypebeast-2023-9-benrus-ultra-deep-diver-watch-release-info-2023-09-25-17_57_42.jpg?v=1695679929",1252,{"_17":171},{"_80":81},{"_15":275,"_38":276,"_80":277,"_90":278,"_92":279,"_94":280,"_36":281,"_98":282,"_107":286,"_77":287},"gid://shopify/Article/558269857853","WORN & WOUND","worn-wound-ultra-deep","

https://wornandwound.com/diving-lake-michigan-with-jason-heaton-and-the-new-benrus-ultra-deep/

$\"\"$

","September 20, 2023","2023-09-20T22:00:00Z",[164],{"_15":283,"_101":-5,"_23":284,"_103":243,"_105":285},"gid://shopify/ArticleImage/105112109117","https://cdn.shopify.com/s/files/1/2641/6826/articles/Diving-Lake-Michigan-with-Jason-Heaton-and-the-New-Benrus-Ultra-Deep---wornandwound.com-lo.jpg?v=1695678936",9929,{"_17":171},{"_80":81},{"_15":289,"_38":190,"_80":290,"_90":291,"_92":279,"_94":292,"_36":293,"_98":294,"_107":298,"_77":299},"gid://shopify/Article/558269890621","acquire","

https://www.acquiremag.com/style/benrus-ultra-deep-reissue

$\"\"$

","2023-09-20T16:00:00Z",[164],{"_15":295,"_101":-5,"_23":296,"_103":199,"_105":297},"gid://shopify/ArticleImage/105112141885","https://cdn.shopify.com/s/files/1/2641/6826/articles/screencapture-acquiremag-style-benrus-ultra-deep-reissue-2023-09-25-17_58_06.jpg?v=1695679485",1463,{"_17":171},{"_80":81},{"_15":301,"_38":302,"_80":303,"_90":304,"_92":305,"_94":306,"_36":307,"_98":308,"_107":312,"_77":313},"gid://shopify/Article/557899153469","INSIDE HOOK","inside-hook","

https://www.insidehook.com/article/watches/best-new-watches-2

$\"\"$

","May 2, 2023","2023-05-02T22:30:00Z",[164],{"_15":309,"_101":-5,"_23":310,"_103":243,"_105":311},"gid://shopify/ArticleImage/104009433149","https://cdn.shopify.com/s/files/1/2641/6826/articles/Inside_Hook_online_May_2_2023.jpg?v=1683671230",8766,{"_17":171},{"_80":81},{"_15":315,"_38":316,"_80":317,"_90":318,"_92":319,"_94":320,"_36":321,"_98":322,"_107":326,"_77":327},"gid://shopify/Article/557899120701","GEAR PATROL","gear-patrol-2","

https://www.gearpatrol.com/watches/a487283/joys-of-the-cheap-american-military-watch/

$\"\"$

","May 1, 2023","2023-05-01T22:30:00Z",[164],{"_15":323,"_101":-5,"_23":324,"_103":243,"_105":325},"gid://shopify/ArticleImage/104009400381","https://cdn.shopify.com/s/files/1/2641/6826/articles/Gear-Patrol-_online_-May-1_-2023.jpg?v=1683670877",5232,{"_17":171},{"_80":81},{"_15":329,"_38":330,"_80":331,"_90":332,"_92":333,"_94":334,"_36":335,"_98":336,"_107":340,"_77":341},"gid://shopify/Article/557736034365","IW MAGAZINE","iw-magazine-2","

https://iwmagazine.com/benrus-reboots-a-robot-diver/

$\"\"$

","March 20, 2023","2023-03-22T21:49:07Z",[164],{"_15":337,"_101":-5,"_23":338,"_103":228,"_105":339},"gid://shopify/ArticleImage/103665532989","https://cdn.shopify.com/s/files/1/2641/6826/articles/iW-Magazine-March-20_-2023.jpg?v=1679521747",2856,{"_17":171},{"_80":81},{"_15":343,"_38":344,"_80":345,"_90":346,"_92":347,"_94":348,"_36":349,"_98":350,"_107":354,"_77":355},"gid://shopify/Article/557680295997","GEARMOOSE","gearmoose","

https://gearmoose.com/new-watches-you-should-know/

$\"\"$

","March 10, 2023","2023-03-10T19:04:43Z",[164],{"_15":351,"_101":-5,"_23":352,"_103":243,"_105":353},"gid://shopify/ArticleImage/103622737981","https://cdn.shopify.com/s/files/1/2641/6826/articles/GearMoose.com-March-10_-2023.jpg?v=1678475050",4606,{"_17":171},{"_80":81},{"_15":357,"_38":358,"_80":359,"_90":360,"_92":361,"_94":362,"_36":363,"_98":364,"_107":368,"_77":369},"gid://shopify/Article/557679214653","THE WRIST WATCH REVIEW","the-wrist-watch-review-1","

https://www.wristwatchreview.com/recently-released-benrus-orbit-robot/

$\"\"$

","March 9, 2023","2023-03-09T20:40:57Z",[164],{"_15":365,"_101":-5,"_23":366,"_103":243,"_105":367},"gid://shopify/ArticleImage/103621427261","https://cdn.shopify.com/s/files/1/2641/6826/articles/Wrist-Watch-Review-March-9_-2023.jpg?v=1678394452",6242,{"_17":171},{"_80":81},{"_15":371,"_38":372,"_80":373,"_90":374,"_92":375,"_94":376,"_36":377,"_98":378,"_107":383,"_77":384},"gid://shopify/Article/557676822589","ESQUIRE","esquire","

https://www.esquire.com/style/mens-accessories/a43249982/benrus-orbit-robot-dive-watch/

$\"\"$

","March 8, 2023","2023-03-08T19:54:56Z",[164],{"_15":379,"_101":-5,"_23":380,"_103":381,"_105":382},"gid://shopify/ArticleImage/103618314301","https://cdn.shopify.com/s/files/1/2641/6826/articles/Esquire_online_March_8_2023_copy.jpg?v=1678305293",2736,6952,{"_17":171},{"_80":81},"pageInfo",{"_387":58,"_388":58,"_389":390,"_391":392},"hasPreviousPage","hasNextPage","startCursor","eyJsYXN0X2lkIjo1NjA1NDI1ODA3OTcsImxhc3RfdmFsdWUiOiIyMDI1LTA0LTMwIDEzOjUxOjU4LjAwMDAwMCJ9","endCursor","eyJsYXN0X2lkIjo1NTc2NzY4MjI1ODksImxhc3RfdmFsdWUiOiIyMDIzLTAzLTA4IDE5OjU0OjU2LjAwMDAwMCJ9","categories",[395,97,164],"All","journalHero",{"_80":398,"_399":400},"journal-hero","fields",[401,413,416,418],{"_402":403,"_404":405,"_406":407},"key","background","value","gid://shopify/MediaImage/25889258766397","reference",{"_98":408},{"_23":409,"_103":410,"_105":411,"_101":412},"https://cdn.shopify.com/s/files/1/2641/6826/files/Wall_of_old_BENRUS_advertisements.webp?v=1743183654",1920,700,"Wall of old BENRUS advertisements",{"_402":414,"_404":415,"_406":-5},"heading","Journal",{"_402":17,"_404":417,"_406":-5},"Journal hero",{"_402":419,"_404":420,"_406":-5},"text","{\"type\":\"root\",\"children\":[{\"type\":\"paragraph\",\"children\":[{\"type\":\"text\",\"value\":\"Stories, insights, and updates from the world of BENRUS. Explore our collection of articles on watchmaking, history, and the brave individuals who inspire us.\"}]}]}","actionData","errors"]

Journal

THE NEW YORK TIMES

GQ Spain

BUSINESS MONTRES

WATCHPRO

MENS & GEAR

THE COOLECTOR

ACQUIRE

TIMEZONE.COM

THE TIME BUM

FRATELLOWATCHES.COM

HODINKEE

Hypebeast

WORN & WOUND

ACQUIRE

INSIDE HOOK

GEAR PATROL

IW MAGAZINE

GEARMOOSE

THE WRIST WATCH REVIEW

ESQUIRE

Stay Updated