BUSINESS MONTRES
Benrus DTU-2A/P 2025: A Legacy of Excellence Recognized
Benrus continues to capture the spirit of adventure, history, and precision craftsmanship, as highlighted in a recent feature. The article explores how the brand, once worn by icons like Steve McQueen and John F. Kennedy, remains a symbol of resilience and style.
Founded in Manhattan in 1921, Benrus quickly became a household name in American watchmaking, known for its military-grade reliability and Swiss expertise. By the 1950s, the brand was producing over a million timepieces annually, solidifying its place among the most trusted names in horology.
Now, in 2025, Benrus is making a powerful comeback, reintroducing its most iconic mission-ready watches with modern updates. Designed for those who embrace action, Benrus timepieces are built for legibility, durability, and functionality, fitting seamlessly into both urban and outdoor settings. Whether for pilots, divers, athletes, or professionals, Benrus watches continue to embody adventure and ambition.
Staying true to its philosophy, "For the Brave. By the Brave.," Benrus celebrates those who push boundaries and redefine possibilities. As Ion Schiau, one of the visionaries behind the brand’s revival, emphasizes, "Benrus watches are made for the bold—those who take risks, dream big, and create moments of greatness."
Discover the full story and explore the legacy of Benrus in the latest feature.