FOR THE BRAVE, BY THE BRAVE.

BENRUS watches are made for the bold, for the ones who take risks, break boundaries and redefine what’s possible. We are here for the dreamers, the doers, the brave since 1921.

BORN IN MANHATTAN IN 1921, MADE OF GRIT.

Founded in New York City by three visionary brothers - Benjamin, Oscar, and Ralph Lazrus, originally from Romania - BENRUS was born from their pursuit of the American dream, combining Benjamin’s first name with their family surname.

DISCOVER

OUR COLLECTIONS

Photo of a front view of the DTU-2A/P BENRUS watch

DTU

Originally issued in 1964, the BENRUS DTU-2A/P was built to meet updated U.S. military specs for a r...

#3061

In the 1960s, BENRUS released the original #3061 watch — a civilian version of its military-issued D...

TYPE 1

Built on the success and credibility earned in the field, the BENRUS Type I was born in 1972 to meet...

TYPE 2

Born from the same MIL-W-50717 specifications as the legendary Type I, the BENRUS Type II was design...

SKY CHIEF

Originally introduced in 1940, the BENRUS Sky-Chief was developed as a purpose-built pilot’s chronog...

IN THE PRESS

23.04.2026

The Benrus Sky Chief Returns In Awesome Vintage Style

The Benrus Sky Chief Returns In Awesome Vintage Style Vintage sizing, a slim profile, and all the good looks that made t...

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03.02.2026

TEDDY Baldassarre

California Dials Explained, and Seven of Our Favorites The quirky design with the mysterious name still has its core of diehard fans.

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13.11.2025

Men's Journal

This ’60s Dive Watch Just Got a 21st-Century Upgrade

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11.11.2025

Mainspring Watch Magazine

Benrus #3061 BU A Smart Transformation

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