A History and Guide to Benrus

Windup Watch Shop has featured Benrus in their in-depth article A History and Guide to Benrus.

The BENRUS DTU-2A/P lying on a brown leather jacket.

The piece traces Benrus’ journey from its beginnings with the Lazarus brothers in New York City, through its growth during WWII thanks to Swiss movement production, to its position as one of America’s leading watchmakers in the 1950s. It highlights pivotal moments such as the attempted Hamilton acquisition, the creation of iconic military models like the DTU-2A/P, and the brand’s continued legacy through shifting eras of American watchmaking.

A thoughtful look at Benrus’ heritage, innovation, and enduring influence.

Read the full article from Windup Watch Shop here