Preferist

BENRUS, America’s Iconic Watch Brand Opens a New Chapter in Its Rich History

Founded in New York City in 1921, BENRUS has long been a symbol of American innovation and timeless design. In 2025, we mark a new chapter with modern reissues of our iconic tool watches — crafted for those who dare, just as they were in decades past.
Featured in Prefersit media, this comeback honours the enduring legacy of BENRUS, once worn by icons like Steve McQueen, John F. Kennedy, Charles Lindbergh, and Babe Ruth — each representing a different facet of the American dream.




Discover how BENRUS continues to blend heritage with modernity in this latest feature.

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