Workers sitting on top of a New York City building

FOR THE BRAVE, BY THE BRAVE.

BENRUS watches are made for the bold, for the ones who take risks, break boundaries and redefine what’s possible. We are here for the dreamers, the doers, the brave since 1921.

BORN IN MANHATTAN IN 1921, MADE OF GRIT.

Founded in New York City by three visionary brothers - Benjamin, Oscar, and Ralph Lazrus, originally from Romania - BENRUS was born from their pursuit of the American dream, combining Benjamin’s first name with their family surname.

DISCOVER

OUR COLLECTIONS

Photo of a front view of the DTU-2A/P BENRUS watch

DTU

Originally issued in 1964, the BENRUS DTU-2A/P was built to meet updated U.S. military specs for a r...

#3061

In the 1960s, BENRUS released the original #3061 watch — a civilian version of its military-issued D...

TYPE 1

Built on the success and credibility earned in the field, the BENRUS Type I was born in 1972 to meet...

TYPE 2

Born from the same MIL-W-50717 specifications as the legendary Type I, the BENRUS Type II was design...

IN THE PRESS

21.10.2025

MONOCHROME

A field watch first developed in 1972 for elite military units sits alongside the Type 1 with demanding specs for the toughest conditions.

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16.10.2025

Passion Horlogère

BENRUS and the Art of Telling Courage

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26.09.2025

Financial Times

Is your watch fighting fit? The military-style field watch is back. Nick Foulkes wants a piece of the action.

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07.04.2025

THE NEW YORK TIMES

A Vintage U.S. Watchmaker Returns.

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