
TEDDY Baldassarre
California Dials Explained, and Seven of Our Favorites
We’re excited to be featured in Teddy Baldassarre’s article on California dials — a quirky, half-Roman, half-Arabic watch design with a devoted following since the 1940s. Originally created for military watches and revived by California refurbishing shops in the 1970s and ’80s, these rare timepieces continue to captivate collectors with their distinctive “error-proof” style.

The article explores the history, unique appeal, and modern examples of California-dial watches, including the Benrus revival of Steve McQueen’s 1968 model, complete with a Highland Green dial inspired by the Ford Mustang GT Fastback from Bullitt.
California dials remain a niche yet iconic feature in the watch world — a perfect blend of vintage charm and collectible allure.
Read the full article here