Benrus: A Historic Comeback
Originally founded in New York City in 1921, BENRUS returns with a bold new chapter — honouring its legacy while embracing the future.
Featured in Timekeepers Club Magazine article “Benrus: A Historic Comeback,” the piece captures the essence of the brand’s enduring appeal: “What did Steve McQueen, John F. Kennedy, Charles Lindbergh, and Babe Ruth have in common? They all wore BENRUS watches.”
From iconic military timepieces to elegant civilian designs, BENRUS has marked America’s most defining moments. In 2025, we proudly introduce new reissues of our legendary tool watches — now reimagined for a new generation of collectors and adventurers.
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